Traditional marketing techniques used in an attempt to set lawyers and firms apart often fail to resonate with prospective clients because such “marketing speak” lacks authenticity, says Toronto legal business development expert Jane Southren. Legal marketing often focuses on broadcasting messages to the effect that the lawyer or firm provides fantastic...
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5 Myths of Legal Document Management
Since the invention of the Gutenberg printing press in the 15th century, the human race has been searching for innovative ways to organize, store and exchange large amounts of information. In just the past 60 years, we’ve seen the progression from magnetic disk drives (e.g., floppy disks) to optical...
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